TheCrew | Mission Statement

About a few months ago, I stumbled upon an article stating that "Brussels is the new Berlin". An interesting thought. Would this mean projects all over Brussels, both movie and installation? Would graffity earn it's legit place in the street, sided by paintings and prints? Turns out: not much has changed. Aside from the few festivals and performances that convert Brussels in the occasional utopia of arts, artists seem to be unable to find each other, and start new projects.

TheCrew is meant to change this. It will be aimed at all kinds of artists, to give them a home for their ideas and concepts. This platform would create a way creatives can find, contact and collaborate, turning their city into the sparkling creative hotspot it is meant to be.

The following is a writeout of my thoughts in a blog-like format, and in no way static or binding


We're currently conceptualising two main ideas to make this happen. Both as ellaborate as the other, both as promising. One would create collaboration through a platform where creatives can find each other, a hybrid between behance, Linkedin and instagram. The other would lay a virtual layer over Brussels, creating an exhibition space for all artist, pushing the virtual further the way art always pushed new technology.

The Platform

Of course the first concept would be easier to do. There are roadmaps available, the tech and code are already there, and it has been done before. This, however, doesn't mean it takes less time. Implementing and developing a new platform takes a lot of careful planning and a lot of brainstorming. It is a tedious job, and can only be released when done (read, an mvp is available). It requires a secure backend and beautiful frontend, and takes about 6 months to complete (when full time working on it).

The Grid

With a lot of extra (mostly invisible) bumps in the road, this is the more challenging of the two. The grid would allow users to map their creative works on any wall in Brussels, creating public exhibition spaces all over the city. These works can be print, conceptual, moving, 3d, etc. Throughout the time, a lot of limitations will be stripped away as technology progresses. The grid will be visible through augmented reality glasses. Think cardboard. After a while, when actual AR glasses reach the consumer market, and are widely adopted, this can become the new standard of seeing the grid.

Beside a space creatives can display their work, the grid itself can be used as an art platform. Provided the system is build on an API, coders and artists can use the system to begin expanding the horizon. They can use it to start digital concerts, or put up beamers to see the grid without the use of AR glasses.

Developing the Grid will be a lot more challenging. Beside the technical limitations, or any previous project to rely on, a lot of boundries will have to be breached. First of: there will be a need to generate the correct image and placement of which on any surface. An interface to add these will follow soon after. This will be the base layer.

Want to talk about this?

contact me over mail.